Expertise

I close the gap between what head office plans and what the shop floor sells.

Training, advisory and coaching for luxury brands in Fashion, Watches and Jewellery, Beauty and Fragrance.

Said Chaarawi addressing roundtables during a workshop in MilanCourtesy of Global Blue by Shift4
Services

Three services with one standard.

A full room of delegates working at round tables during a training day

Training Programmes

Selling skills for people who serve the most demanding clients in the world. Every programme is written for the brand and delivered where the selling happens.

  • Advanced clienteling
  • Personal Shopping in the new world of Retail
  • Selling to HNWIs
  • International clients
Who it is for
Sales associates, personal shoppers, store managers and department managers.
Format
In-store sessions and classroom days, with workbooks, role play and refreshers.
Typical outcome
Higher average transaction value from international clients. At Rinascente Milan it rose 27% year on year.

Retail Advisory and Mystery Shopping

Before I train anyone, I find out what your clients actually experience. Mystery shopping and audits show the truth. The strategy follows from it.

  • Mystery shopping
  • Store audits
  • Brand retail strategy
Who it is for
Retail directors, heads of L&D and brand leadership.
Format
Discovery visits, mystery shopping programmes and a written report with service gaps and solutions.
Typical outcome
A clear picture of the client experience, store by store, and a plan the shop floor can act on.
A boardroom table set with leather desk pads and notebooks before a coaching session

Leadership Coaching

One-to-one coaching for the people who run the stores. We work on the things a manager is rarely taught: standards, numbers and how to lead a sales team.

  • Store standards
  • Commercial KPIs
  • People leadership
Who it is for
L&D managers, retail directors and C-suite leaders.
Format
One-to-one sessions, in person or online, over an agreed period.
Typical outcome
Managers who coach their own teams, and a consistent client experience across stores.
How a programme runs

Four steps, in this order.

  1. Audit

    Discovery visits, mystery shopping and store managers’ interviews. I see the store as your client sees it.

  2. Design

    A programme written for your brand, your clients and your people.

  3. Deliver on the shop floor

    Training and coaching where the selling happens, with managers involved from day one.

  4. Measure

    I track the numbers that matter, such as average transaction value, and refresh where needed.

Case studies

The results, with the names attached.

Rinascente lit up at night beside the Duomo, Milan
Brandon Hall Group Gold Medal 2026

Rinascente Milan

+27%

Brandon Hall Gold Medal 2026
Challenge

Raise the value of each international client visit in one of Europe’s great department stores.

What we did

Discovery visits, manager training, personal shopper training, mystery shopping and refreshers.

Result

International average transaction value rose 27% year on year. The programme won the Gold Medal.

La Samaritaine department store, Paris
Brandon Hall Group Silver Medal 2024

La Samaritaine Paris

+20%

Brandon Hall Silver Medal 2024
Challenge

Turn international footfall during the Paris 2024 Olympics into lasting client relationships in this iconic Paris department store.

What we did

International selling, a clienteling programme, daily mystery shopping, and concierge and private suite training.

Result

International average transaction value rose 20%. The programme won the Silver Medal.

The entrance of Brown Thomas on Grafton Street, Dublin
Brandon Hall Group Gold Medal 2019

Brown Thomas Dublin

+32%

Brandon Hall Gold Medal 2019
Challenge

Prepare the sales teams of Ireland’s leading luxury department store to serve international clients.

What we did

An international selling programme for the store’s sales teams.

Result

International average transaction value rose 32%. The programme won the Gold Medal.

From managers and directors

What the people in the room said.

“This course is one of the best I’ve attended in my 30+ years selling. It is engaging, factual and bursting with real information to use now.”

Christina DowlingRegional Business Manager UK and Europe, Jurlique

“Truly encouraging workshop. Clear and efficient training. Highly recommended.”

Ashna VaghelaHead of Global Customer Service, Anya Hindmarch

“It allowed me to gain a lot of insight on our international customers. Now I can understand their needs and approach them more professionally.”

Natalia SarziAssistant Store Director, Saint Laurent Munich

“This is the best cultural training I have had, and there have been many. If you have the opportunity to have this training, grab it with both hands.”

Robyn JohnsonSupervisor, Anya Hindmarch
Clients include
Next step

Tell me the result you want.

I will send a proposal with a clear scope, a timetable and a price.