Training Programmes
Advanced clienteling, Personal Shopping in the new world of Retail, selling to HNWIs and international clients. Delivered in the store, in the language of the people who sell.
Explore training
Luxury retail trainer and adviser
Head office plans, shop floor results
Head Office
Scroll
I train the people who sell and manage the world’s finest brands, from the shop floor to the boardroom.
Three Brandon Hall medals. 8,000+ luxury professionals trained across 21 countries.
20+Years in luxury retail
8,000+Professionals trained
21Countries
3Brandon Hall medals
One brand, two worlds
Every luxury brand lives in two places. I work in both.
Head office decides what the brand promises. The shop floor decides whether the client believes these promises. Most problems in luxury retail sit in the gap between the two.
Head Office
I work with retail directors and L&D leaders to define what great selling looks like for the brand, then build the programme that delivers it.
- Brand retail strategy
- Mystery shopping and audits
- Programme design
Shop Floor
Then I stand beside the sales team and make it real, one client conversation at a time. I have done their job, I know their challenges and I speak their language.
- Advanced clienteling
- Personal Shopping in the new world of Retail
- Selling to HNWIs
What I do
Three ways I work with luxury brands.
Retail Advisory and Mystery Shopping
Audits that show what your clients really experience, and a retail strategy that closes the gap between the brand book and the till.
Explore advisoryLeadership Coaching
One-to-one coaching for L&D managers, retail directors and C-suite leaders who want their teams to sell better without being told twice.
Explore coaching
Selected results
Three programmes. Three medals.
+27%
Rinascente Milan
International average transaction value, year on year.
Brandon Hall Gold Medal 2026
+20%
La Samaritaine Paris
International average transaction value.
Brandon Hall Silver Medal 2024
+32%
Brown Thomas Dublin
International average transaction value.
Brandon Hall Gold Medal 2019
In their words
“Said’s dedication, professionalism and understanding of luxury retail is second to none.”
“This course is one of the best I’ve attended in my 30+ years selling. It is engaging, factual and bursting with real information to use now.”
“If you get the chance to meet Said Chaarawi, you definitely need to. You will learn a lot from his experience.”
“If you want to achieve sales excellence, you should spend a day with Said Chaarawi.”
Brands I have worked with
From the department store to the maison.
94 brands across retail, fashion, watches and jewellery, beauty and hospitality.
Department stores and travel retail
- Browns
Watches and jewellery
- Annoushka
Fashion and leather goods
- Moorer
Beauty and fragrance
Hospitality and lifestyle
- Hedonism Wines
Groups, finance and partners
- Dalziel & Pow
Courtesy of Global Blue by Shift4
Speaking
Keynotes from someone who has actually sold the product on the shop floor.
I speak to retail leaders about international shoppers, clienteling and the distance between head office and the shop floor.
See topics and footage
Next step
Shall we talk about your shop floor?
Tell me what you would like to improve. I will tell you plainly whether I can help.